Present Principal – The Keeling Consultancy, LLC
Mr. Keeling accepts occasional assignments regarding arbitration or the formation of an expert opinion on matters involving hotels. Principally these assignments involve asset management, the negotiation of hotel franchise or management agreements, valuation of hotels or hotel interests, estimation of hotel economic impact, or the calculation of lost profits.

Executive Vice President – Valencia Group
Valencia Group specializes in the development and operation of full-service, independent hotels. In addition to management, the company provides development, branding and repositioning services. Mr. Keeling and the Valencia development team are currently developing hotel projects in Irving and Lubbock. Existing properties are located in Austin, College Station, Houston, San Antonio, and San Jose, CA.

  • Prior Senior Vice President & Shareholder – PKF Consulting
  • Managing Director – PKF Capital
  • President – Hospitality Advisory Services
  • President – Hospitality Transactions, Inc.
  • Regional Managing Partner – Laventhol & Horwath
  • Manager – Marriott Hotels & Resorts (Washington, DC; Chicago, IL; Dallas, TX)


University of California at Los Angeles
B.A. History (Cum Laude)

Michigan State University
M.B.A. Hotel Restaurant & Institutional Management

University of St. Thomas
M.A. Theological Studies

Appraisal Institute
Completed the Appraisal Institute course Fundamentals of Separating Real Property, Personal Property, and Intangible Business Assets

Completed all course work for a Certificate of Completion of the Appraisal Institute’s Litigation Certificate program


American Hotel & Lodging Educational Institute
Certified Hotel  Industry Analyst (CHIA)

American Institute of Certified Public Accountants
Certified Public Accountant (CPA)
Member of the AICPA member section for Forensic and Valuation Services (FVS)
The Keeling Consultancy, LLC is not a CPA firm.

Member, The Appraisal Institute
MAI Designation

Member, The Counselors of Real Estate
CRE Designation
Former Chairman of the Houston Chapter of the Counselors of Real Estate

Member, National Association of Realtors
CRE Affiliate Member

Boutique & Lifestyle Lodging Association
Serves on the Board of Advisors

Forensic Expert Witness Association

Greater Houston Convention & Visitors Bureau
Serves on the Executive Committee of the Board of Directors

Hotel & Lodging Association of Greater Houston
Former Chairman of the Board of Directors
Serves on the Executive Committee

Texas Society of Certified Public Accountants

The Urban Land Institute
Full Member
Urban Development & Mixed Use Council – Gold Flight


Louisiana Real Estate Appraisers Board
Louisiana Certified General Real Estate Appraiser (G 1117)

Texas State Board of Public Accountancy
Texas Certified Public Accountant (026106)

Texas Appraiser Licensing & Certification Board
Texas Certified General Real Estate Appraiser (TX-1330308-G)

Texas Real Estate Commission
Texas Real Estate Broker (0334658)


Mr. Keeling has lectured numerous times at the Conrad N. Hilton College of Hotel and Restaurant Management at the University of Houston and lectures on hotel design and serves on the student project review panel at the Rice University School of Architecture.


Mr. Keeling is a recognized authority on hotel matters and has been quoted in the Wall Street Journal, New York Times, Newsweek, Business Travel News, Hotel Management, and numerous weekly business journals and daily newspapers.

In 2015 Mr. Keeling was inducted into the Michigan State University, School of Hospitality Business Hall of Fame as an Alumnus of the Year. He was named an Honorary Alumnus of the Conrad N. Hilton College of Hotel & Restaurant Management at the University of Houston. Mr. Keeling was given a Lifetime Achievement Award by the Hotel & Lodging Association of Greater Houston and a Distinctive Service Award by the Austin Hotel & Lodging Association.

He serves on the Real Estate & Development Advisory Council for The School of Hospitality Business at Michigan State University.


Real Estate Market Analysis: Methods and Case Studies. The Urban Land Institute. 2009 and Real Estate Market Analysis: A Case Study Approach. 2002 – (contributing author)

”Hotel Market: Is this the Time to Sell your Economy Hotel?” in AAHOA Lodging Business, September 2006.

“Distressed Situation Expected In Next Year,” in Hotel & Motel Management, Nov. 5, 2001

“Brands Have the Financing Edge,” in Hotel & Motel Management, May 7, 2001.

Hotel Development, The Urban Land Institute. 1996 – (contributing author)

Downtown Development Handbook. The Urban Land Institute. 1992 – (contributing author)

Texas Real Estate Investment Guide. Texas A&M University – (wrote hotel chapter).




 Managing Director, Real Estate – The Keeling Consultancy, LLC

Evelyn Keeling is senior vice president in the Houston office of The Keeling Consultancy.  Evelyn Keeling joined Keeling Consultancy after six years with PKF Capital Markets Group, a brokerage arm of the Texas-based PKF Capital Markets Group which she assisted in forming.  She served as Managing Director in the hotel sector.  A hotel professional since 2006, she has experience in hotel consulting, hospitality real estate acquisition and disposition transactions. Keeling’s industry background has allowed her to have an understanding of both individual assets and portfolios as well as their positioning, potential and upside value creation. She has been involved in more than $169 million in hotel transactions throughout the southwestern United States, and Puerto Rico. As a hospitality professional, her expertise includes branded properties as well as boutique, and repositioned and historic properties.

Prior to joining The Keeling Consultancy Mrs. Keeling’s career includes international vat tax reclamation for Fortune 500 companies. In addition to an ad valorem tax background. Mrs. Keeling was the managing director of the Houston office of the Meridian Corporation in North America for eight years.  She has developed client relations with many Fortune 500 companies.  Exxon, Shell, Phillips 66, American Airlines, Newmont Mining, EDS, Hallmark Corporation were among her clients.


  • Director – PKF Capital Markets Group
  • Director – Hospitality Asset Advisors, Inc.
  • Managing Director – The Meridian Corporation


Keeling, a Texas native and graduate of the University of Houston business school.   She was awarded the honor of being named in Who’s Who in American Colleges, a recognition to the outstanding campus leaders of the year-national recognition by the Who’s Who program marks a pinnacle of scholastic achievement, the nomination succeeds in highlighting the individual and diverse service to the community and school. She was also a member of Phi Theta Kappa.


Texas Real Estate Commission
Texas Real Estate Salesman (506858)

The Keeling Consultancy, LLC